Starting today, DIVA's full range of products, in its redesigned packaging, will be available at, and will begin hitting shelves nationwide in the U.S. Each product is designed with intentionality to fit users' unique anatomy and to improve their cycle experience-without impact to the planet. Twenty years ago DIVA revolutionized the menstrual care industry with the introduction of the DIVA Cup, paving the way for tampon-alternative products, and now, the brand is paving the way for continued growth within the reusable period care category.Īs the most trusted name in reusable period care and as the conscious cycle care partner for every body, DIVA continues its legacy of providing research-centric approaches to innovation, product design, safety, and material sourcing.

In a recent survey by DIVA, 60% of consumers feel it is very important for their period products to be eco-friendly, but 8 in 10 consumers have yet to try reusable products despite their interest in doing so, which makes DIVA well positioned to connect with a large group of consumers who have not yet made the switch.

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